Current:Home > ContactChainkeen Exchange-Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget -Capitatum
Chainkeen Exchange-Tiger Woods' partnership with Nike is over. Here are 5 iconic ads we'll never forget
Ethermac View
Date:2025-04-11 00:27:54
After nearly three decades,Chainkeen Exchange Tiger Woods' memorable run with Nike Golf has ended. The two sides announced the end of their partnership on Monday, bringing to a close one of the most memorable advertising tandems in the history of sports.
"Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world," Woods said in a statement. "The days since have been filled with so many amazing moments and memories."
The most recent 10-year agreement between Woods and Nike was reportedly worth about $200 million, but perhaps the most enduring legacy of the partnership was the advertisements.
"It was a very unique partnership," said Eric Smallwood, president of Apex Marketing Group, an analytics firm specializing in sports and entertainment. "They created this exclusivity with their golfers to be an exclusive sponsor on their apparel."
We look back at some of the best ads to commemorate the 15-time major championship-winner's mark on sports history, and one of the most famous brand relationships of all time.
Never
In this iconic commercial, Woods' father, Earl Woods, voices over a montage of his son on the golf course.
"You don't really instill anything into a child. You encourage the development of it," he said. "But I would do all kinds of things to mess him up." He talks about the special tactics he'd use to challenge his son's mental toughness on the playing field, such as dropping a bag of clubs right as Tiger is about to swing.
The Masters
This was aired after Tiger Woods won the 2019 Masters Tournament.
"It's crazy to think a 43-year-old who has experienced very high and every low, and has just won his 15th major, is chasing the same dream as a 3-year-old," the ad states. It ends on a video of Woods as a prodigious kid talking about wanting to beat pro golfer Jack Nicklaus when he grows older — which he famously did when he surpassed him in PGA Tour wins, years later.
Juggle
This 30-second spot features Tiger skillfully juggling a golf ball with his club, then finally hitting the ball into the distance. It wasn't the commercial the marketing team had planned that day, and they stumbled on it by accident as Woods was playing around during lunch break — just another day of being Tiger Woods.
The Perfect Swing
In one of the more dramatic advertisements from his partnership with Nike, Woods — wearing all black — swings his club in slow motion, ambient music building as he shows off his range of motion. Golf imitates art.
I Am Tiger Woods
One of the first Nike campaigns after Woods turned pro, released in 1997, features a montage of young, aspiring athletes repeating "I am Tiger Woods." It's a testament to his influence, as perhaps for the first time ever, kids were idolizing golfers as celebrity.
veryGood! (5)
Related
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- Apple says it's fixing bug that prompts Palestinian flag emoji when typing Jerusalem
- Does drinking your breast milk boost immunity? Kourtney Kardashian thinks so.
- O.J. Simpson died from prostate cancer: Why many men don't talk about this disease
- Rylee Arnold Shares a Long
- Robert Pattinson Supports Suki Waterhouse at Coachella Weeks After They Welcomed Their First Baby
- Visitors are seen on camera damaging rock formations at a Nevada recreation site
- DNC paid $1.7 million to Biden's lawyers in special counsel probe
- Opinion: Gianni Infantino, FIFA sell souls and 2034 World Cup for Saudi Arabia's billions
- Oldest living conjoined twins, Lori and George Schappell, die at 62
Ranking
- Warm inflation data keep S&P 500, Dow, Nasdaq under wraps before Fed meeting next week
- Leonard Leo won't comply with Senate Democrats' subpoena in Supreme Court ethics probe
- How to get rid of NYC rats without brutality? Birth control is one idea
- Tiger Woods sets all-time record for consecutive made cuts at The Masters in 2024
- NHL in ASL returns, delivering American Sign Language analysis for Deaf community at Winter Classic
- River barges break loose in Pittsburgh, causing damage and closing bridges before some go over a dam
- Nevada governor signs an order to address the shortage of health care workers in the state
- NASCAR Texas race 2024: Start time, TV, streaming, lineup for Autotrader EchoPark Automotive 400
Recommendation
What do we know about the mysterious drones reported flying over New Jersey?
Benteler Steel plans $21 million expansion, will create 49 jobs
Denver shuts out Boston College 2-0 to win record 10th men's college hockey title
When does NBA play-in tournament start? Games could feature Lakers, Warriors, Heat
Person accused of accosting Rep. Nancy Mace at Capitol pleads not guilty to assault charge
Search continues in Maine as officer is charged with lying about taking missing person to hospital
Mother of Nevada prisoner claims in lawsuit that prison staff covered up her son’s fatal beating
2024 Masters tee times for final round Sunday: When does Scottie Scheffler, Tiger Woods tee off?